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3…2…1… Liftoff

Our client, Financial Partners Credit Union, needed to make a huge splash with their new Affinity Series Credit Card, so they turned to Photomation’s Specialty Graphics Consultant, Francisco Flores. Royce Ngiam, Marketing Manager and Mike Terzian, Director of Marketing for FPCU worked with Francisco to develop a concept that would deliver the maximum visual impact to promote the new product in their on-site locations.

Francisco created a working model to better visualize how the self-standing displays would look. With some minor fine tuning, the artwork was approved and put into production. The background image was printed 76” x 49”, mounted to ½” Gator board and digitally die-cut using our Zund cutter. The 3D logo was also cut on the Zund, and was a special last minute touch courtesy of Photomation! Each oversized credit card was printed on Metallic paper, mounted to ⅛” Sintra with 1” spacers to create depth in the display.

The countdown to the product launch began. Working with Financial Partners Credit Union, we delivered each display to different Boeing branch locations within LA and Orange County. The reaction from the staff and most importantly, the credit union members, have been very positive! Mission successful!