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For the Tenacious No Road is Impassable

Our Client, Pacific Communications Group, needed us to create an interactive DVD for their client, Spyker of North America, LLC. We’ve been building interactive discs for over 10 years and welcomed the opportunity to work on one for this unique vehicle.

“Nulla tenaci invia est via: For the tenacious no road is impassable”, is the motto for Spyker Cars. Founded in 1875 as a coach builder, Spkyer built its first motorcar in 1898. The company later built fighter aircraft and engines. Spyker Cars started in 2000 as a Dutch manufacturer of hand-crafted, premium sports cars. The racing and aviation heritage of the early cars can be seen in Spyker’s distinctive propeller and wheel logo.

Working closely with our client, we created a look that is pure Spyker. Our interactive disc took supplied documents, heritage photography and current model year images and combined them into an elegant and easy to use HTML-based interface. Users are offered the option of launching the interface or going directly to the image content.

The interface required the creation of hundreds of small files, accomplished with the use of custom programming done by Photomation, yet all of that complexity is hidden from the user of the disc who only sees a single file they can click on to start browsing.

As Spyker Cars motto states, “For the tenacious no road is impassable.” For the folks at Photomation, “No disc is impossible.”