PKB Week 24

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Each week, clients come to us because they have an unusual need and look to Photomation to find a solution for them. Sometimes they just need help out of bad spot they have been put into. If you have a challenge that needs a solution, call me. I’ll be glad to help you. We are not your usual graphics company, but you knew that already.

Can You Bail Me Out?

“I know I should have dealt with you. I guess I learned the hard way. Can you bail me out?” That was the e-mail Photomation’s President, Matt Hesketh received at 7:40 a.m. Monday morning. The problem was that over the weekend, our client’s original vendor told them they were unable to complete the job when it needed to be done. That’s when we got the call for help.

This unusual project had some unusual circumstances. We were asked to wrap a Zamboni ice resurfacing machine for the new Citizens Business Bank Arena, in Ontario, California, the new home of the Ontario Reign Hockey Club, an ECHL affiliate of the Los Angeles Kings. This particular machine was going to be the 9,000th one made by the Frank J. Zamboni Company. In addition, it was going to be on display at the International Association of Arena Management that opened on Saturday at the Anaheim Convention Center. Both companies, Zamboni and CBB Arena, wanted to get a bump in publicity by having the machine in the Zamboni booth at the trade show.

By Monday afternoon, we had the artwork for the wrap. The graphics were put into a template and color tested by Tuesday. On Wednesday morning at 7:00 a.m., we began installation on the ice resurfacing machine at the Zamboni factory located just a few miles away from us. The installation was finished the same day and on Friday the machine was photographed then loaded onto a truck to take to the Convention Center.

“You are a lifesaver!! The Zamboni looks GREAT!!”, says Chris Berg, Director of Operations at CBB Arena. “Thank you for coming through on this. I think it looks great!”, says Justin Kemp, Executive Vice President of Business Development for the Ontario Reign. We, too, are pleased with the results. We are proud to be part of history. We are happy we could bail them out.

Have a creative problem? Need a creative solution? We are graphic resource specialists.
Call the creative solutions people at Photomation to see how we can make you look good.

Photomation 2551 W. La Palma Ave. 92801 714-236-2121 www.photomation.com

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