Our client, Yamaha, needed a POP graphic for their line of violins.  They did not want a traditional “squared off or box type” of graphic.  Instead, they created a graphic that had a rounded bottom and required a 5/16” hole to be drilled in a precise spot.  That hole would be used to secure the graphic to the POP stand.  Our visual solutions group created a digital die line to the shape the client desired and positioned the hole exactly where they needed it.  We printed the POP on photographic paper and, using a router bit, cut the job on our Zund digital die cutting machine.  The machine automatically drilled the hole needed as well.  How’s that for thinking outside the box!